Shepherd Market – A Village in Piccadilly

Throughout London there are many small areas that have their own distinct history and unique atmosphere. One of these is Shepherd Market and part of the title of this week’s post “A Village in Piccadilly” is taken from the book of the same title by Robert Henrey, first published in 1942 and describing life in Shepherd Market during the early part of the last war.

Shepherd Market is the core of the area between Curzon Street and Piccadilly, the site of the original May Fair that gave the district its’ name. The following map is taken from the book A Village in Piccadilly:

map from book

Robert Henrey was a journalist, however his wife was the French writer Madeleine Gal who also wrote under the name of Robert Henrey. Writing was a joint enterprise with much of the material being hers and he supplied the editorship. Their son, Bobby Henry was the child star of the British 1948 film “Fallen Idol”.

See the Guardian obituary of Madeleine for more information.

The Henrey’s lived in Shepherd Market during the 2nd World War and the majority of the book is a fascinating account of the impact of the war on life in Shepherd Market and the immediate area around Piccadilly.

Shepherd Market was the site of the original May Fair. This had started in the reign of Edward 1 as the annual St. James Fair after Edward 1 privileged the hospital of St. James to keep an annual fair “on the eve of St. James the day and the morrow, and four days following”. By the reign of Queen Anne it had become the May Fair. The fair had a considerable reputation. A review by the editor of the Observator from the reign of Queen Anne (1702 – 1707) states:

“Oh! the piety of some people about the Queen, who can suffer such things of this nature to go undiscovered to her Majesty and consequently unpunished! Can any rational man imagine that her Majesty would permit so much lewdness as is committed at May Fair, for so many days together, so near to her royal palace if she knew anything of the matter? I don’t believe the patent for that fair allows the patentees the liberty of setting up the devil’s shops and exposing his merchandise for sale”

Unfortunately he does not state the nature of the merchandise for sale !

From 1701 the fair was growing considerably in scope and occupied the area on the north side of Piccadilly, in what would become Shepherd Market, Shepherd Court, White Horse Street, Sun Court, Market Court and the area as far as Tyburn (now Park) Lane.

Within the area of the May Fair was a cottage built in 1618 which was the home of the herdsman who looked after the cattle during the annual fair. This cottage lasted until 1941 when it was destroyed in an air raid. One of the many examples of the large loss of historic buildings during the bombing of the last war.

Robert Henrey’s book describes how the area that held the May Fair became Shepherd Market:

To the north of our village in 1708 was a low house with a garden embowered in a grove of plane-trees. Here lived Mr Edward Shepherd. In 1708 Mr Shepherd had seen a lot of disorderedly behaviour at the May Fair so much that the fair was abolished by Grand Jury presentment, “the year riotous and tumultuous assembly …in which many loose, idle and disorderedly persons did rendezvous, draw and allure young persons, servants, and others to meet there to game and commit lewdness”

The fair did return after a short pause (the temptation of gaming and lewdness probably too much for Londoners of the time), however with London expanding the land started to be built on. Mr Shepherd noticed that the market value of the land made building profitable and he bought the irregular open space on which May Fair had been held and in 1735 built Shepherd Market.

The core of the market consisting of butchers’ shops and the upper floors containing a theatre.

In the map at the top of the post, Hertford Street can be seen to the west of Shepherd Market. In this street was the “Dog and Duck” public house with its duck pond and shaded by willows. Duck hunting was described as one of the “low sports of the butchers of Shepherds Market”.

My reason for tracking down Shepherd Market was to identify the location of two photos taken by my father in the late 1940’s.

The first is of the pub “Ye Grapes” and can be located in the top right hand corner of the map at the start of this post. The following photo is my father’s original:

Ye Grapes

Almost 70 years on, the area is still very much the same. Ye Grapes is still a pub, the alley leading through to Curzon Street is still there and the newsagents to the left of the alley is still a newsagents.


Ye Grapes is recommended for a drink after some London walking. The bar area is many years old and is what a local London pub should be.

The following is my father’s photo of Market Street:

market street

And the following is my 2014 photo:


I recommend Robert Henrey’s book, A Village in Piccadilly as it provides a very detailed description of life in a small part of London at the start of the war, when the bombing of London was at its most intensive. The book is a very personal account of the impact on individual shopkeepers and inhabitants of the area through the dramatic early years of the last war.

Whilst the buildings of Shepherd Market have not changed significantly, the area is now home to many small restaurants and does almost have a “village” atmosphere after the noise and congestion of Piccadilly, just a short distance away.

Looking back down towards Shepherd Market from the alley that leads to Curzon Street:


The following is from the book “A Village in London” and shows an area in 1910 which was later destroyed in an air raid. As the text states, it was kept by the newsagent to remember the “old days”.

shepherd market in 1910

So, if you are in the Piccadilly area, take a short detour to Shepherd Market. Enjoy the restaurants and the pubs, but be moderate with the drink otherwise the riotous and tumultuous assembly and lewd behaviour that was the defining feature of this area for so long may still be just below the surface.


7 thoughts on “Shepherd Market – A Village in Piccadilly

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  3. Amy Waterman

    We are also researching the photographers from this book. My mother is the lady pictured carrying the baby on page titled ‘Mr. Hayward’s Greengrocery’. The photo is credited to Kendrick. We would love more information about the photographer and original photograph.
    Thank you.

  4. Cliff

    I’m sure you’re aware that in the 70’s & 80’s & even now maybe, I don’t know. Sheperd Market was well know as the haunt of the better class (& more expensive) ladies of the night than might be found over in Soho…
    I used to work & play around there back in the day. Playboy Club, Tiddy Dolls Eating House….. Happy days.

    1. Brian Beckett

      You are certainly right about the ladies. I worked in Queen Street during the 1970s and walked through Shepherd Market every evening en route to Piccadilly and often was accosted, normally by the same ‘lady’! Initially I was embarrassed but soon got used to it. It was also a haunt for tricksters operating The Three Card Scam.

  5. Williams family

    Just wanted to let you know that I picked up ‘A Village in Picadilly’ today in a give-away pile at my local library in Port Melbourne (Australia)! I’ve come across your post while doing research about the book. Thank you for providing fascinating personal updates about the area.

  6. Dominic Delargy

    I’m writing to you because I have been researching Madeleine Henrey (AKA Mrs Robert Henrey) and found myself on your site. I’ve been trying to find out about Madeleine because I make a podcast called Soho Bites and am looking for a guest to appear on the show to talk about her. I’m hoping that either you would be interested in coming on the programme if you feel you know enough about her or, failing that, that you might be able to recommend somebody.
    Each episode of Soho Bites consists of a discussion about a film set in Soho plus an extra, shorter item which is thematically connected to the film under discussion. You can hear all previous episodes of the show here: The film we’re talking about in the next episode is Monsieur Ripois from 1954 and the accompanying item I have in mind is about Madeleine, but finding a guest who knows anything about her is proving to be very difficult!
    The item will be quite short and the guest wouldn’t need to have encyclopaedic knowledge of her – just a bit of biographical detail, references to key texts (especially where Soho or the west end of London are mentioned) and some reflections on her importance.
    Is this something you would consider? I would be very grateful if you could help in any way.
    With best wishes,


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